Synthesized across Meta Ad Library, Amazon, Nykaa, Flipkart, Myntra, Reddit, and independent review platforms. Every month. For your brand specifically.
01
Which of your competitors' Meta ads have been running 30, 60, 90+ days — the only reliable signal that an ad is profitable. What hooks they're testing. What they killed last month. What creative territory nobody in your category has claimed.
02
We process thousands of reviews across every platform your customers use. The patterns invisible to anyone reading 50 reviews. The exact language customers use that your ads don't. The problem category driving your highest and lowest rated products.
03
Patterns only visible to someone watching multiple brands simultaneously. When two competitors independently test the same bundle price within 48 hours — that's a category signal. Your internal team cannot see it. We can.
04
Your own ad library benchmarked against what your category has proven. What hooks you've never tested. The vocabulary gap between what your customers say and what your ads say. Where your budget is competing against itself.
05
One specific, accountable action — with our name on it. Not a list of things to consider. One recommendation we believe will move the needle, with the data that supports it. Delivered monthly. Tracked the following month.
CRUX works with a maximum of 12 brands at any time. We accept applications from brands with a minimum of ₹5 Cr monthly revenue in the Indian D2C market. There is no upper limit — the application process determines fit.
This is for you if
This is not for you if
Every brief is built specifically for your brand. This is a preview. Client names are always kept confidential.
Executive Summary — three intelligence signals this month
Competitive Signal
Two of your closest competitors independently launched bundle offers at the ₹799–999 price point within 48 hours of each other. Both are still running — five months later. An ad running five months is definitively profitable. Your catalogue is all single-product. This is a proven conversion mechanic your category has validated that you haven't tested.
Customer Signal
Your sunscreen's most-helpful Amazon review — by vote count — is about the product appearing nearly empty on arrival. 41 customers found this helpful — more than any positive review. The first impression for a meaningful percentage of your new customers begins with disappointment before the formula is even used.
Creative Signal
Across 3,000+ reviews analyzed, customers use consistent experiential language to describe your product. Your ad copy uses technical ingredient terminology your customers never use. The most persuasive language for your products already exists in your review section. None of it is in your ads.
CRUX Recommendation · May 2026
Test one outcome-specific bundle — "the dark spot routine" — at ₹799 against your existing single-product ads. Four-week test. Matched budget. We track the result in the June brief.
The full Foundation Brief is 20+ pages across five intelligence pillars.
We don't do "contact for pricing." If you have to ask whether you can afford it, CRUX is probably not the right fit right now.
Entry Point · No Commitment
Foundation Brief
One comprehensive intelligence brief. No retainer required. If you love it, we offer a monthly partnership.
₹45,000
One-time · 7-day delivery
Monthly Retainer · Tier 1
Emerging
₹5–25 Cr monthly revenue. Monthly Intelligence Update with Loom video walkthrough.
₹40,000
/month · 3-month minimum
Monthly Retainer · Tier 2 · Most common
Scaling
₹25–200 Cr monthly revenue. Full intelligence suite with monthly briefing call.
₹65,000
/month · 3-month minimum
Monthly Retainer · Tier 3
Established
₹200 Cr+ monthly revenue. Complete intelligence suite with Slack access.
₹1,00,000
/month · 6-month minimum
All retainers begin after the Foundation Brief. We do not onboard retainer clients without completing the Foundation Brief first.
Brief application — your brand, monthly revenue, current biggest growth challenge. Three minutes.
Every application reviewed within 48 hours. We accept brands we believe we can genuinely help. If it's not the right fit, we'll say so clearly.
Seven days after acceptance. Complete intelligence brief — competitive ad analysis, full review synthesis, brand audit, CRUX recommendation.
After the Foundation Brief, you decide on a monthly retainer. No pressure. No automatic renewal. The brief stands alone if that's where you stop.
Submit an application. We respond within 48 hours. Currently accepting applications — maximum 12 clients at any time.